MAKEUP AND SOCIAL MEDIA

all you true makeup geeks to the core, with every FIBER of their BEING should read along to the nerdiest blog post yet. join me as i take you on a makeup social media crash course. for all you non reading LURKY MCLURKERS, don't worry i will post obligatory pics as well, you visual fools! i kid i kid. not really though.. 

so when was makeup's foray into social media?
first it started with Youtube videos (well technicalllllyyy it was livejournal makeup boards). but mostly it was youtube, when i began to watch, well honestly became ADDICTED to MICHELLE PHAN, KANDEE JOHNSON and DULCE CANDY channels in 2009. for the longest time, this was the norm, that is, until instagram. 

which completely---changed---the---game. makeup artists and wannabes quickly flocked to the app to show off their skills. it first began slowly, with daily posts of people's makeup collections, but then the "eye selfies” began. og's like @AMREZY and @CHRISSPY really challenged others to push themselves creatively and technically with their makeup. and when i say technical, i mean makeup AND photography. IG still functions like this, but has also integrated videos like Youtube previews, and IGtv. and now? now, we are seeing something different...here comes...tik tok

Tik Tok is the latest in social media trends with what they consider "short-form" mobile media. Originally teens were the first to catch on when it was still musical.ly w/ many a teen lipsynching and dancing to their favorite song or dance trends. once i saw Cesar Milan, the DOG WHISPERER, jumping onto it though, i then realized this video format was open to everyone lol. 

HOW DO I FEEL ABOUT IT?

im toying around with the format and so far i am not sure how i feel? (GREAT GABBY, JUST GREAT). my "quick looks" contain smaller clips of makeup application, displaying a minimal amount of technique as each clip is only about a second long! i prefer talking a little more to explain my reasoning behind the technique im using, and this type of video doesn't provide that opportunity. it can feel like a race against the clock when filming this way, as in when u mess up a shot when applying then youll have to take the makeup off and do it again! no fun.

however, i think from a visual standpoint it is similar to a makeup music video. the best part is choosing the background music anyways! the interesting part about TIK TOK is their licensing deal with A LOT of music, which makes choosing songs more fun, as many artists do not tolerate use of their IP (intellectual property kiddos!), so when someone does pony up with licensing it's always more fun. more rights to music=more creative opportunities. 

as promised here are some selfies on selfies. i decided to do a black and white look to honor the icons in this post. i get all of my icons for free on THE NOUN PROJECT check em out if u ever need a quick icon for something! Also please check out my latest YOUTUBE VIDEO with a break down of this look!

Below are links to some QUICK LOOKs that i shot in a TIKTOK format.

QUICK LOOK: EUPHORIA MAKEUP
QUICK LOOK: RED LIP WITH CAT EYE

Thanks for reading and for all the support with my recent #sephorasquad adventure. I really appreciate it!!

LOVE,
GOGOGABZ

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